Class work Assignment Example | Topics and Well Written Essays - 500 words

Class work - Assignment Example Cascade utilized stages. With cascade once the stage is over yonder is no returning aside from if a procedure change is followed that can take longer. On account of Agile, where prerequisites are deprived to change, at that point they are taken care of better with the procedure. Cascade jobs for the most part contrast from those of lithe. Deft has the job known as scrum ace that is a sort of venture administrator just as discharge supervisor and may neglect to be IT expert. Water fall has a conventional chief of the task who happens to be an IT individual consistently in the feeling of custom. What is required in a perfect world is a model that consolidates both the consistency just as the responsibility of cascade approach with the readiness just as the versatility of nimble methodology. A successful parity in the middle of the two thoughts could concoct a substantially more effective model for programming advancement. Mcrosoft. (2013). Microsoft Solutions Framework application improvement venture plan. Recovered may 20, 2014, from office.microsoft.com:

Violent Video Games And Aggression Defined Media Essay

Fierce Video Games And Aggression Defined Media Essay Computer games are a type of amusement appreciated by numerous grown-ups and youngsters consistently. There are sports, move, and riddle games that frequently give long stretches of diversion. Nonetheless, there are additionally questionable brutal computer games that have stood out as truly newsworthy and have been the subject of numerous fights. Various examinations on whether these rough computer games are related with forceful and antagonistic perspectives in kids have been led, and the outcomes are frequently blended. One of the principal rough computer games was discharged in 1976 and was known as Death Race (Ferguson, Rueda, Cruz, Ferguson, Fritz Smith, 2008). The object of Death Race was to run over minor devils, which seemed to be like people, with a vehicle. The arrival of this computer game caused a shock and numerous fights against the game happened. It was before long found that the games unique working title was Pedestrian, and this just served to outrage the individuals who were against the game significantly more (Ferguson et al, 2008). Since the arrival of Death Race various other savage computer games have been discharged, for example, Mortal Kombat and Grand Theft Auto. With the arrival of each new fierce computer game, the legal disputes that intend to keep youngsters from getting their hands on these games follow. In one such case, for instance, a contention for restricting the offer of such games to kids was held under the conviction that the games are related with hostility (Brown. v. Diversion Merchant Association, 2010). In this specific case, Brown (2010) refered to the examination of Dr. Craig Anderson whose exploration professes to show an association between vicious computer games and hostility in kids. In any case, since it is profoundly hard to demonstrate that computer games are really the reason for animosity in kids, the court tossed them out (Brown v. Diversion Merchant Association, 2010). The case was in the long run chosen expressing that restricting the offer of fierce computer games to minors was an infringement of the primary revision. Since it is frequently hard to give proof that computer games are really the reason forceful perspectives in youngsters, various research tests have been led to exhibit the connection between's vicious computer games and hostility. For instance, an examination led by Cooper and Mackie (1986) found that the young ladies who played a forceful computer game occupied with progressively forceful free play. This examination had kids play either a high-rough game or a low-brutal game for around 8 minutes (Tang, 2008,). After playing both of the games, one gathering of youngsters were then posed inquiries about speculative circumstances, the conduct of other kids, just as disciplines and compensations for said conduct. Another gathering was lead to a stay with toys to play with for a couple of moments. The young ladies who had played the vicious computer game regularly decided to play with the forceful toy, for this situation it was a Shogun samurai that spits, clench hands, and darts (Tang, 2008, para. 13). Results likewise found that the two sexual orientations who were presented to either video game had a more drawn out discipline and prize framework when posed inquiries about the fortunate or unfortunate conduct of other youngsters (Cooper and Mackie, 1986). Once more, this is just a case of relationship between's the two factors of computer games and hostility; it not the slightest bit demonstrates that the computer game was the reason for the animosity. Regularly there are not a single huge connections in sight in the relationship between's savage computer games and animosity. An examination directed by Scott (1995) found no critical increments in hostility after members played nonaggressive, tolerably, and seriously forceful games. In any case, results found that there was a major change among the men who had played the nonaggressive game. These men demonstrated a lot of forceful conduct generally speaking in the wake of playing the nonaggressive game. This recommends maybe the level of animosity one feels subsequent to playing a vicious computer game relies upon the character of the player. The men who had played the nonaggressive game were less forceful both when playing than the men in the other two gatherings (Scott, 1995). In spite of the fact that the men who played the nonaggressive games experienced elevated hostility subsequently, it was commonly less huge than the moderate and serious gatherings. The measure of animosity the men who had played the nonaggressive game didn't come close to the sum forcefulness the men who had played the tolerably and seriously forceful games. Not to state that the last gathering comprised of extremely forceful men, there just wasnt a noteworthy change. The men who had played the nonaggressive game were not exceptionally forceful in the first place, and encountered a higher level of animosity after playing the game. Not that the men were very forceful, the change was increasingly noteworthy in this gathering when contrasted with the other two gatherings. Another examination directed by Wiegman and Schie (1998) was keen on not just finding the impact of fierce computer games on animosity, however on professional social conduct also. This examination concentrated on the measure of time spent playing computer games every day. The investigation depended on Banduras (1961) social intellectual hypothesis. The outcomes for Wiegman and Schies (1998) first theory were sure, it was discovered that the individuals who played computer games as often as possible showed more elevated levels of animosity when contrasted with the individuals who didn't play so a lot. In any case, since the contrast between moderate players and nonplayers was unimportant, the principal speculation was no upheld (Wiegman and Schie, 1998). Along these lines, the outcomes inferred that the individuals who do play computer games for a more extended time do in reality show elevated hostility however the equivalent couldn't be said for the individuals who play those peacef ul games and no computer games by any means. A later report in 2005 was intrigued moving past the speculation that computer games are related with animosity as a rule, however investigated whether explicit characters trigger forceful mentalities. Lachlan, Smith, and Tamborini (2005) needed to disentangle whether players who were like either positive or negative characters would emulate the forceful or nonaggressive mentalities of such characters. This particular investigation refered to the social psychological hypothesis where individuals are pulled in to characters who help them to remember themselves, accordingly they are bound to mirror the conduct of these characters (Lachlan et al, 2005). Later investigations directed by Levermore and Salisbury (2009) and Ferguson (2011) additionally refered to Banduras (1961) social learning hypothesis in endeavoring to comprehend the relationship between brutal computer games and animosity. Fresh out of the plastic new rough computer games are discharged each year, and youths keep on playing them. Various investigations have been directed and will be led scanning for a connection between vicious games and hostility. With new, complex innovation computer games are getting considerably more sensible. Starting at yet, there is no solid proof that forceful mentalities in young people are straightforwardly brought about by savage computer games. Be that as it may, there is a proceeded with exertion to distinguish this immediate connection on the off chance that it exists by any means. Moreover, different examinations have just had the option to demonstrate a relationship between rough computer games and animosity (see Lachlan et al, 2005, Scott 1995). The discussion on the amount of an effect fierce computer games have on forceful mentalities in young people will proceed for a considerable length of time to come. Articulation of the Problem Rough computer games are well known among kids today, yet moderately little is thought about the amount of an affiliation these games have with youth hostility. On one hand savage rivals of vicious computer games contend that computer games are certainly connected with animosity, in any event, going so far to contend that brutal computer games are the reason for hostility in most kids (see Carnagey Anderson, 2004). Then again, rough computer game advocates contend that there is no such connection between fierce computer games and hostility by any stretch of the imagination. With two extraordinary sides in the rough computer game discussion and the rising deals of savage computer games, its critical to know the amount of an affiliation, assuming any, these games have with hostility. Rough computer games have been the subject of various claims. These claims run from prohibiting the offer of rough computer games to minors to building up a prerequisite for computer game organizations to incorporate explicit names expressing 18+ on vicious games. On account of Schwarzenegger versus Entertainment Merchants Association (EMA), the EMA tried to topple a law which prohibited the offer of savage computer games to kids. The thinking behind the law was the conviction that fierce computer games increment the possibility of savage and forceful conduct in youngsters, subsequently legitimately making hurt minors (DeWeese Rumpf, 2010). On the other hand, the EMA contended that forbidding the offer of rough computer games to kids abused the First Amendment by confining free discourse. The court wound up deciding in favor the EMA, expressing that in spite of the fact that there a relationship between's vicious computer games and animosity, there was insufficient proof to demonstra te that savage computer games eventually caused hostility (DeWeese Rumpf, 2010). Along these lines, forbidding the offer of rough computer games was seen as an infringement to childrens first alteration rights. A great part of the proof presented on the counter computer game side was feeble and could essentially not demonstrate causation between rough computer games and animosity. On the State of California Schwarzenegger, the exploration of Craig Anderson was delivered refering to a direct causal connection between savage computer games and reality (See Iowa State University, n.d.) . Notwithstanding, the answer to the above explanation was that so as to show that brutal computer games were the immediate reason for animosity; an investigation would should be directed in which a minor would be disconnected from every other type of savagery (see brief for Schwarzeneg

Must-Read November New Releases

Must-Read November New Releases Our New Release Index is a fantastically functional way to keep track of your most anticipated new releases. It’s available exclusively to Book Riot Insiders. Subscribe to Book Riot Insiders! Never fear, our contributors are here to topple your November To-Be-Read stacks with their new release recommendations! Whether we’ve read them and can’t wait to see them on the shelves, or we’ve heard tell of their excellence in the book world and have been (not-so) patiently waiting to get our hot little hands on them, these are the new titles we’re watching our libraries and bookstores for this month. What books are you looking forward to in November? Let us know in the comments below! Jaime Herndon The Ocean in My Ears by Meagan Macvie (November 7, Ooligan Press):  A coming-of-age story about a teenage girl has the potential to be incredibly clicheâ€"but when you place it in Alaska, and add in dealing with the death of a beloved grandmother and family stress, finding your way as a teen becomes real. The cover is gorgeous, the writing is sharp and incisive, and the slightly irreverent tone makes this book one I’m really excited about. Besides, it’s set in the 1990s, which makes me nostalgic for my own teenage years, and made it really fun to read. Jamie Canaves They Can’t Kill Us Until They Kill Us by Hanif Willis-Abdurraqib (November 14, Two Dollar Radio):  First off I’d be picking up this book for the cover alone. Second, Willis-Abdurraqib also had me at the title. Discovering it’s a collection of essays written by a poet/critic who uses music and culture to view and discuss our difficult world had me beyond sold. Adiba Jaigirdar The City of Brass by S. A. Chakraborty (November 14, Harper Voyager):  The City of Brass is hands-down the best book I’ve read all year, and definitely the best fantasy I’ve read in a long, long time. Chakraborty has created an intricate world full of magic and djinns, and placed complex characters within it. The book is also rife with politics, manipulation, and a really nuanced look at blood discrimination. I honestly can’t sing enough praises of this amazing book. If you’re a fan of fantasy, The City of Brass is a must-read. Tirzah Price Not Now, Not Ever by Lily Anderson (November 21, Wednesday Books):  Lily Anderson’s first novel,  The Only Thing Worse Than Me is You, is one of the most exuberantly nerdy and hilarious books I’ve ever read, so I am beyond excited for her second novel! It’s a contemporary re-working of The Importance of Being Earnest, about a nerdy, sci-fi-loving girl who flouts her high-achieving family’s expectations to attend an academic summer camp. Be still, my nerdy heart. Elizabeth Allen Artemis by Andy Weir (November 14, Crown):  In the much-anticipated follow-up novel by the author of The Martian, Weir spins an interesting tale that combines both legitimate science and a smidge of fantasy. If you’re looking for The Martian 2.0, this is not that. This is its own thing and was an absolute page-turner. If you want to know what it’d be like to be a female illegal smuggler on a moon city in the future, read about Jazz and the ways in which she fights against corruption in the system. Liberty Hardy Bonfire by Krysten Ritter (November 7, Crown Archetype):  Yes, THAT Krysten Ritter. The actress and producer has written her first novel and HOLY CATS is it good. It’s a solid, well-plotted thriller about an environmental lawyer who begrudgingly returns to her small hometown after ten years for a job. Once there, she quickly discovers the case she’s working on is possibly connected to the disappearance of one of her high school classmates a decade before. It’s a bit like Sharp Objects and The Fever had a baby, complete with buried secrets, mean girls, and mysterious illnesses. If you love Gillian Flynn, Megan Abbott, and/or Robin Wasserman, get it right now! I’m already Jessica Jonesing (sorry not sorry) for another book from Ritter. Kate Scott Radio Free Vermont by Bill McKibben (November 7, Blue Rider Press):  This book checks all my boxes. It’s set in New England. It’s written by a notable environmentalist. It has a distinctly political bent, which at first glance strikes me as that weird place where liberalism and libertarianism meet (totally my beat). I can’t wait to see what Bill McKibben’s cooked up. Susie Dumond Buzz: The Stimulating History of the Sex Toy by Hallie Lieberman (November 7, Pegasus Books):  I mean, it’s the history of sex toys, told by the first person to earn a PhD in the history of sex toys. Isn’t that enough of a selling point? Lieberman takes us from the creation of the first condom in 1560 to today’s changing attitudes toward sexuality, feminism, LGBTQ issues, and more. This one will be a must-read for me. Kate Krug Wonder Valley by Ivy Pachoda (November 7, Ecco):  If La La Land was a little too happy-go-lucky for you, Wonder Valley takes a look at L.A. in a darker way. All of the main characters are somehow linked and the narrative weaves through the past and present to show us their connection. I was initially pulled in by the cult aspect, but I stayed for the naked man running down the freeway…ok, that’s just part of why. Every single backstory is equally interesting and I loved seeing how everyone was connected. Just a warning, there’s a part you’re going to want to skip if cruelty to animals makes you squeamish. Ilana Masad Future Home of the Living God by Louise Erdrich (November 14, Harper):  Louise Erdrich is one of those writers whose descriptions are so vivid and clear, so entirely unapologetic yet deeply evocative and educational to the reader. So basically, how can I not be excited when she’s got what is basically a dystopian novel coming out? In her book, babies are being born as a more primitive version of what we consider human today, and society is falling apart around adoptee Cedar Hawk Songmaker. Cedar also happens to be a few months pregnant, and she goes in search of her birth mother before telling her adoptive parents about the baby. The title is so titillating, tooâ€"I mean, is Cedar the home of this living god?! I can’t wait to find out. Natalya Muncuff A Hope Divided by Alyssa Cole (November 28, Penguin Random House Publisher Services):  Alyssa Cole’s An Extraordinary Union was one of the best books I read this year. The second installment in her  The Loyal League series, A Hope Divided, is an absolute must-read on my list this month. I am eager to read this historical romance that tells the story of a Carolina woman helping the cause and the escaped prisoner who takes shelter in her laboratory, as they fall in love as they are caught in a battle for that love and their lives. Priya Sridhar Whichwood by Tahereh Mafi (November 14th 2017, Dutton Books for Young Readers):  We need more books by WOC, to combat the white savior narratives. I am eager for this story about Laylee, a teenager forced to grow up quickly after her mother dies. Her father is no help, so Laylee has to be the resident adult. She has to earn a living by preparing dead bodies and their souls. When change and old friends arrive, only the best can happen. Aimee Miles Romancing the Werewolf by Gail Carriger (November 6, GAIL CARRIGER LLC):  Set 20 years after the end of Carriger’s Parasol Protectorate quintet, in this novella we finally get to find out what happens to Biffy and Lyall, gay werewolves in her steampunk London. The blurb promises “unexpected babysitting, holiday decorations, and no small amount of pining.” I’m expecting Carriger’s trademark silliness, sweet romance, and a queer HEA for these cuties. Alison Doherty Here We Are Now by Jasmine Warga (November 7 2017, Balzer + Bray):  This young adult novel tells the story of a sixteen-year-old girl who goes on a secret road trip with her estranged rockstar father who she’s meeting for the first time. If that set up doesn’t promise complicated and emotional scenes to unpack, I don’t know what does. Add in a dying grandfather and a mother whos secretive about her past living in Jordan, and this is a book I can’t wait to get my hands on. Rebecca Hussey Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge (November 7, Bloomsbury Circus):  This book comes out of a blog post by the same title that British journalist Reni Eddo-Lodge wrote in 2014 and that quickly went viral. After she published the post, she found that, in spite of her stated intentions, she was spending a lot of time talking to white people about race and wrote the book as a result. Here, she begins with the blog post and then moves back into British history to tell often-ignored stories of black history and then forward again to analyze the current state of systemic racism through an intersectional lens. Margaret Kingsbury Oathbringer by Brandon Sanderson (November 14, Tor Books):  The third in the epic fantasy Stormlight series, Dalinar is supposed to be featured more prominently, and I can’t wait to find out more about his backstory And of course to see Shallan and Kaladin develop their powers, and to find out more about the Knights Radiant. This is such a fun fantasy series. Sarah Nicolas The November Girl by Lydia Kang:  This book is about a teen girl who is literally a storm. I’m sold on that alone. But that’s it’s coming from Lydia Kang, who is a great writer and wonderful person, sweetens the deal. Kim Ukura Bunk by Kevin Young (November 14, Graywolf Press):  Like a lot of nonfiction, I think the subtitle of this book says it allâ€"this is a book about “the rise of hoaxes, humbug, plagiarists, phonies, post-facts, and fake news.” I’m hoping this book will give me some needed context and history to better understand our current political climate, and perhaps make it seem a little less distressing. Karina Glaser Cicis Journal: The Adventures of a Writer-in-Training by Joris Chamblain, illustrated by Aurelie Neyret (November 7, First Second):  This middle grade graphic novel is a treasure. Composed of two separate but interconnected stories, we meet spunky writer heroine Cici who is curious about everyone around her. Convinced that every situation is a mystery just begging to be solved, Cici drags her friends into boring stakeouts and uncomfortable situations in the quest for truth. This book is filled with beautiful illustrations that bring out the magic of the story. Highly recommended for all middle grade audiences. Kristen McQuinn This Mortal Coil by Emily Suvada (November 7, Simon Pulse):  DNA gene hacking using a girl coder! And plagues! Yes, please. I didnt really need to know anything else before adding this to my TBR. But more details: Catarina “Cat” Argatta is a DNA hacking genius. Her father is a geneticist who may be the best last hope humanity has to eradicate a plague thats decimating them. But he gets kidnapped by a shadowy agency and forced to work for them. Cat learns he was killed, and she has to use her hacking skills to break a code he built into DNA to help find a cure for the plague. I cant wait! Ann Foster The Nine (Thieves of Fate) by Tracy Townsend (November 14, Pyr):  This sounds like a really fresh YA fantasy novel incorporating themes of religion and literature. It’s about a teen girl who winds up, as teens so often do in fantasy, in over her head in a quest/conspiracy with widespread repercussions. I love what I’ve heard about the way religion in this world is based on the scientific method, and the Macguffin of a self-writing book only makes me more intrigued! Tasha Brandstatter Dollars and Sense: How We Misthink Money and How to Spend Smarter by Dan Ariely and Jeff Kreisler (November 7, Harper):  I don’t normally go for books about finance or economics, but Dollars and Sense piqued my interest. Why? It’s not really about money per se, but about psychology. The common money mistakes that Ariely and Kreisler discuss aren’t just limited to household budgets and bills, they have wide-ranging implications for how we live our lives and feel about the things we spend money on (the chapter on overvaluing what we have reminded me in particular of Marie Kondo’s The Life-Changing Magic of Tidying Up). Plus, this book is surprisingly entertainingâ€"I laughed out loud several times during the introduction alone. If you’re looking for an illuminating, enjoyable read about how people think about money, and how to get the most out of what you spend, I can’t recommend this book highly enough. Deepali Agarwal Fantastic Beasts and Where to Find Them by JK Rowling: The Illustrated Edition, illustrated by Olivia Lomenech Gill (November 7, Arthur A. Levine Books):  Just give me all the illustrated books this month. I’ve recently succumbed into buying all (yes, all three of them) the illustrated Harry Potter editions simply because of the very dreamy, attractive cover for Prisoner of Azkaban, and it’s going to be a slippery slope from here on. And this one promises ten different breeds of dragons, so spending my money on it is pretty much non-negotiable.

Effective Communication Through Verbal And Nonverbal Messages

Effective communication through verbal and nonverbal messages is an important skill to have in life. This skill requires both the speaker and the listener to actively participate in the 2-way sending process. Effective communication is important because it is the only way I can share my ideas with others, and how I can learn or get information from friends, family, teachers, and even strangers. To be able to communicate with others and to get the intended messages across successfully will lead to stronger relationships and better productivity. I communicate with people every single day and there is always a chance that misunderstandings can occur. By eliminating noise in the environment, and presenting my message clearly with my words and image, will minimize barriers and establish communication that is not only efficient, but effective as well. What I found interesting about interacting with others is, â€Å"that the most powerful element of communication is the visual.† I ha ve learned that presenting myself as a strong image can make the biggest difference, because first impressions really do impact other people’s thoughts of me. In addition, if I present myself congruently with my values, then others will be able to see that image I’m trying to project and the trust will start to grow. When there is trust between both parties, it will be easier to communicate and everyone will feel more comfortable giving and receiving information. I want people to recognize that my imageShow MoreRelatedEffective Communication Is Vital for Sucees in Professional, Corporate, and Academic Environments579 Words   |  3 PagesEffective communication skills are vital to success in professional, corporate, and academic environments. 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Among the key components of the verbal communication are words, sound, speaking, and language. 9 effective forms of Verbal Communication 1. Read more – Simply increasing what you read (business texts, novels, newspapers etc) canRead MoreCja 304 Effective Communication Paper1589 Words   |  7 PagesEffective Communication Carolina Fernandez CJA / 304 Interpersonal Communication May 8, 2013 Michael O’Connell, JD Effective Communication Effective communication is essential in any workplace, especially within a criminal justice organization. In this paper, the author will discuss the process of verbal and nonverbal communication and the associated components of each, the differences between listening and hearing in communication, the formal and informal channels of communication in criminalRead MoreListening Skills While At The Same Time Essay1723 Words   |  7 Pagestime we talk about communication and how complicated can be to communicate, since there are many obstacles to have an effective communication, because there are verbal and nonverbal communication. In reality, now a day’s communication isn’t just about wordy communication in our daily only, but non-verbal as well. It is said that effective communication is indeed like building a house of any good and healthy relationship. Also there are other factors like intercultural communication and this complicates

Mental Health And Its Effects On Children - 993 Words

Would you want to wake up one day and have a mental illness and realize you have money to afford help but know you can t let it just slide? Even though mental health is expensive, it is needed as an aid for the illnesses of the people getting help. Mental health funding helps the citizens that can t afford the help for it. They provide a stress free environment for families and citizens since they don t have to worry about the expenses of the help. Some people believe mental health is funded enough or even funded too much. â€Å"Not all the kids I see at my work use funding.†(Thomas, Sarah.) Some families use insurance or private pay to pay for the private practice where my mom works for special needs programs. There are many different types of funding available. â€Å"Total funds (including federal, country, grant and other revenues) were used where state general funds were not available or sufficiently applicable.† (State Mental Health Legislation in 1957.) The funds are not guaranteed but there are other ways to get funding. Funding can be found in many ways. People can qualify for different types for funding to help. This makes it easy for funding to be provided. Mental health funding in some states is getting cut back. â€Å"States such as California, Illinois, Nevada and South Carolina, which made devastating cuts to mental health services previously, have made further cuts for fiscal year (FY) 2012, putting tens of thousands of citizens at great risk. States have cut more thanShow MoreRelatedMental Health And Its Effects On Children Essay2322 Words   |  10 Pagesrecognized and well- known around the world that the mental well-being of one’s parents largely affects the development and or the emotional and mental states of oneself. 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Comparison of Two Restaurants Free Essays

string(36) " use specific lighting arrangement\." Summary Restaurants business one of major segments of Hospitality industry in United Kingdom. This assessment report mainly focuses on the analysis of two difference restaurants base on food and beverage principles and theories. Here writer selected McDonald’s Hanger lane for fast food segment and O’Neill’s Ealing for fine dining segments. We will write a custom essay sample on Comparison of Two Restaurants or any similar topic only for you Order Now Evaluation process based on the writer experienced of those two restaurants and used meal experienced check list prepared using food and beverage theories and concept. In addition, writer created SWOT analysis for each restaurants for enhance analysis external and internal factors. Comparative analysis done using several topics for improve clear understand for readers. Used difference academic journals, books and reputed web site details for deliver evidence to support the discuss points by acknowledging relevant authors of such valuable sources. In addition, knowledge grab during the class contributed more to complete this assessment report. Prominent points highlighted during the conclusion for revise reader attention for such points and end of report provide recommendations to the both restaurants to enhance their business performance. There are main two limitations of this this report, first, all provided recommendations relevant only for discussed two restaurants and difficult to generalised and second, majority of points discussed base on writer experienced and that have possibility of involved of unintentional personal biased. 1. Introduction 2012 restaurants market update of keynote shows that market value increase 1. 7% during the 2011 compare to 2010. Government informed that UK emerging from recession in this year by Wintour and Stewart (2012). This shows the creating good business atmosphere within the UK. Restaurants are one of main business sector within the hospitality industry and it has several types of categories such as fast foods, fine dining and ethnic special. This report mainly focuses on the compare and contrasts the two differences restaurants, based on the writer meal experienced of those two restaurants and finally try to gives suggestions that important for improve customer experience and sale of such restaurants. Here writer selected O’Neill’s Ealing mainly for fine dining restaurants and McDonald’s Hanger Lane t for fast food casual restaurants. This comparative analysis base on the writer experienced of those two restaurants and use Meal experience check list (See Appendix: 1) for evaluate these two restaurants. These two restaurants working on difference market segments, however base on the food and beverage theories can easily analysis and evaluate two restaurants. 2. Overview of Restaurants 2. 1. O’ Neill’s – Ealing O’Neill’s is one of restaurants chain of Mitchells and Butlers PLC operation in England and they are specialisation of Irish foods; however they offer both table d’hotel and A la carte menus. Other than restaurants facilities, O’Neill’s have bar section. This restaurants under the non-captive market and they have powerful strength from the mother company that leader within the UK for Restaurants and Pub including brands like † Harvester† and â€Å"all bar one† (www. mbplc. com). However, Ealing O’Neill’s need to differentiate itself to face greater competition from surrounds restaurants in Ealing area (See Appendix: 2 for SWOT: O’Neill’s Ealing). 2. 2 McDonald’s – Hanger Lane (Near Quill Street) The world’s largest quick chain restaurants and 1200 restaurants located within the UK (www. cdonalds. co. uk). However McDonald’s under semi-captive food market because customers can choice only from offer alternatives. Open in 24 hours and drive through facilities adds more strength for Hanger Lane McDonald’s apart from the reputed global name. (See Appendix: 3 for SWOT: McDonald†™s Hanger Lane) 3. Comparative Analysis This comparative analysis and evaluation doing in using separate topics and only consider the restaurants part and not consider their additional activities such as bar in O’Neill’s and drive through process of Mc Donald’s . 1. Service System McDonald’s following fast food service system and O’Neill’s following fine dining service. McDonald’s always follow single point service and take away service; however O’Neill’s use waiter’s assistant systems. Both restaurants service are well maintenance and give good service for customers. Restaurants service systems direct effect of the image of the restaurants and that enhance the customer loyalty. (Ryuet al. 2012) 2. Staff Staffs of both restaurants are well trained and committed to provide full customer satisfaction with higher hygienic practices. All staff members wear proper dress code and very polite and try to provide best options for customers. Observed that, McDonald’s staffs mainly follows the grater standardised control procedures and O’ Neill’s staff more empowerment for taken some decisions. Highly standardised lead to more control of staff in Mc Donald’s (Ingram and Jones 1998). Employee empowerment enhance customer responsiveness and as well as employees retention with organization (Ashness and Lashley 1995). 3. Use of Special Equipment and Services Two restaurants always try to use more effective equipment to reduce energy consumption. McDonald’s using high efficiency British Thermal Unit (BTU) fryer to reduce energy consumption and give quick service to customers. O Neill’s also follow green concept and energy consumption reduce strategy (Mitchell and Butler annual report 2011). Card payment accepts by both restaurants that give more convenient for majority of customers. 4. Meal Experience 3. 4. 1 Interior Arrangement, Decoration and Entertainment O’Neill’s interior design and dining area prepare for more comfortable and classic way for retention customers more time within the restaurants. Arranged seating to facilitate personal and business discussion among the customers and provide slight normal music for give higher feeling to customers. Every Friday and Saturday O’Neill’s provides live music for customers. O’Neill’s provide high class tableware and decoration of all tables. McDonald’s interior design comparatively low and provide plastic chairs and tables and no much intention to keep customers long time in restaurants due to concept of fast food serving (Lillicrap and Cousins 2010). Customers repurchasing behaviour and satisfaction highly depend on customer waiting time in fast foods chain outlet (Law et al. 004). Therefore, McDonald’s basically focus to provide higher number of customers within limited time. O’Neill’s lighting arrangements comparatively good and it provide more attraction and comfort for long-term discussion. However, McDonald’s hanger lane does not use specific lighting arrangement. You read "Comparison of Two Restaurants" in category "Essay examples" 3. 4. 2 Safety and Hygienic Hygienic conditions are higher in both restaurants and displayed the council certificate, safety notice, singe and whole restaurants clean and tidy. This is the last part of the food supply chain and majority of customers believe that restaurants maintain good hygienic conditions (Knight at el. 007). According to the Mitchel and Butler annual report, all food suppliers require to meet British Retail Consortium Global Certificate requirement and need to face regular safety and quality audits. McDonald’s has own food quality audits systems (www. mcdonalds. co. uk). 3. 4. 3. Food Price Price is important factor for purchasing decision of consumer (Mendez et al. 2006). Observed that both restaurants provided good value for money and this confirmed by few consumers in two restaurants as well as writer own experienced. However, O’Neill’s need to consider their food price for face competition in Ealing. Competitive pricing lead for price war and that can affect for long term sustainability of business (Davis et al. 2008). 3. 4. 4 Food, Beverage and Menu O’Neill’s provide eight difference menus basically focus in Irish foods and provide special menu for kids and Sunday. On the other hand, McDonald’s provided own menus basically focus on the fast food category. Two restaurants always keep their menus within some limitation with less variation. However, O’ Neill’s menus are very attractive and give full description for customers (see Appendix 4) (http://www. oneills. co. k/oneillsealing). O’ Neill’s provides foods very decorative way compare to McDonald’s (see Appendix 5) and both restaurants provide foods in good temperature. Foods aroma was fantastic in both restaurants that enhance appetite of customers. Beverage supply was very good in both restaurants. 3. 4. 5 Customer Segments O’ Neill’s major customer range is people who like to go out with business discussion or friends or get some functions to meet each other’s. However McDonald’s major customer range is people who hurry to office or school with kids and back to home at evening. Identify of customer segments is important for sustain in business (Kotler and Keller 2006) 3. 4. 6 Location and Facilities Both restaurants located at very convenient place to consumers, however McDonald’s Hanger Lane have very good vehicle parking facilities O’Neill’s Ealing does not have. McDonald’s Hanger lane located near the traffic colour lights that give added advantage showing their name for majority of customers use Ealing road (see Appendix 6). In addition, MacDonald’s Hanger lane opens 24 Hours for customers. However O’ Neill’s Ealing have open limited time for day. McDonald’s provides free Wi-Fi and Baby Changing facilities for their customers. 7. Promotions Both restaurants provide special offer for focus market segments, example that O’Neill’s provide â€Å"Three meals for price two† and McDonald’s provide â€Å"4 weeks for 4 tastes†. Promotions are important for build good customer relationship and attract potential customers (Kotleret al. 2010). 4. Identification of Present trend in Food Industry Both restaurants not properly address present trends and food related health matter witan the UK. One or more than one shows diagnosis or undiagnosed diabetic within 20 people in UK (Diabetic in the UK 2012). 010 NHS data showed that 26% of adults (age above 16) and three of ten boys and girls (age between 2 to 15) showing either overweight or obesity within UK. However, Observed that both MacDonald’s and O’Neill’s not change for their foods for cater this current trend. In addition, pr edicted 10. 3% increase of the UK vegetarian foods market within next five years and main retailers such as ASDA, TESCO, Morrison and Sainsbury already started their vegetarian series (Keynote Market assessment 2012). However, both McDonald’s and O’ Neill’s not properly address this new market trend in UK. 3. 6 Sales Mix Observed that Hanger Lane McDonald’s main sales product is Burgers and other main sales products are sandwiches, dessert, chips and beverages. Proper awareness of sales mixes importance for decide price of products as well as manage revenue (Kotleret al. 2010). However, Irish foods are the main sales products of O’ Neill’s and observed that majority of customers prefer for their Irish foods. 3. 7 Marketing McDonald’s comparatively have powerful marketing strategy than the O’Neill’s. McDonald’s have some benefits of marketing due to global brand and product range is unique for every McDonald’s. However, each of franchise has limited resource for own marketing process that related for area. McDonald’s have single web site that covering all outlets in UK, however O’Neill’s Ealing has their own web page under O’Neill’s main web (see Appendix 7). This is give opportunity for customers to directly contact Ealing management, find the new functions and specific menus. However, McDonald’s web site is more attractive than O’ Neill’s web site and it include nutritionals value and allergic information of the foods (See Appendix 8). McDonald’s provide special service for their customers â€Å"McDonald’s on your phone† that give location of nearest outlet, menus and latest promotion (www. mcdonalds. co. uk). 4. Conclusion These two restaurants cater their service for difference customer segments in market. However, observed that they always try to dominate in their market segments and very less consideration of current market trends in UK such as such as healthy foods and vegetarian foods. Both restaurants committed to give full customer satisfaction and try to attract customers using difference promotion and giving high quality safe foods. Both restaurants have proper identification of own sales mix and they use specific marketing strategy to enhance competitive edge in own market segment. 5. Recommendations All discussion based on these two restaurants and therefore these recommendations relevant only for above two restaurants and difficult to generalised. O’ Neill’s Ealing 1. Enhance variation of foods in menu – This is important to attract customers who have difference needs such as Chinese, Mexican, vegetarian, diabetic foods etc. 2. Consider the food price – Need to consider price of foods with compare competitors especially near the Ealing area. . Separate bar area from restaurants. – Bar together with restaurants area give some interference for family dining. Therefore, important of physical separate of dining area from bar section to attract more families to restaurants. 4. Band competition – They can invite Ealing area musical bands to perform in their restaurants that give more attract of local residents and young people to restaurants. 5. Provide nutritional value in in foods – That important to customer to select best suit foods for them and give attraction of customers. 6. Phone application to customers – iPhone, Android, Blackberry, Ovi – O’Neill’s special promotion, menus and special news, this important to always keep customer live with restaurants. 7. Try to get some parking slot beside road side after discuss with Ealing Council. Especially Friday and Saturday nights. 8. Provide loyalty card to regular customers to enhance revisit of regular customers. 9. Provide discount and promotion during the winter period to attract more customers by considering present positive condition of economic growth of UK. McDonald’s Hanger Lane 1. Increase seating capacity; keep more employees that enhance their attraction of McDonald’s products. 2. Concern of healthy foods and vegetarian foods – Need to consider present market trend of healthy foods, especially foods related to children. 3. Provide more attraction inertial decoration – That gives more attraction of customers to restaurants. 4. Provide attractive lighting system. 5. Provide foods in more decorative way to enhance customers’ attraction. 6. Give some higher consideration and facilities to on-site eating customers like takeaway customers. 7. Try to provide combo pack or student pack for attract families and students. . Install indication board beside Ealing road side before the outlet to enhance remind for customers before see outlet and provide information of additional facilities. 9. Start some functions or entertainments, especially at Friday or Saturday to attract customers. Bibliography Ashness, D. and Lashley, C. (1995) Empowerin g service workers at Harvester Restaurants. 24(8), p. 17 – 32. Emerald: Personnel Review [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Guardian. co. uk (2012) GDP figures show UK emerging from recession: full reaction. 25 October 2012 [Online]. Available at: http://www. guardian. co. uk/business/2012/oct/25/gdp-figures-uk-emerging-recession-full-reaction%20-%204/11/2012 [Accessed: 3 November 2012]. http://www. diabetes. org. uk/Professionals/Publications-reports-and- resources/Reports-statistics-and-case-studies/Reports/Diabetes-in-the-UK-2012/ (2012) [Online]. [Accessed: 28 October 2012]. http://www. ic. nhs. uk/pubs/opad12 (2010) [Online]. [Accessed: 28 October 2012]. http://www. oneills. co. uk/oneillsealing/ (2010) [Online]. [Accessed: 25 October 2012] Ingram, H. and Jones, S. (1998) Teamwork and the management of food service operations. 4(2), p 67-73. Emerald: Team Performance Management [online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Keynote (2012) Market Update 2012: Restaurants Knight, A. J. , Worsoz, M. R. and Todd, E. C. D. (2007) Serving food safety: consumer perceptions of food safety at restaurants. International Journal of Contemporary Hospitality Management, 19(6), p. 476-484. Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Kotler, P. and Keller, K. L. (2006) Marketing Management. 12thed. New Jersey: Pearson prentice hall. Kotler, P. , Makens, J. C. and Bowen, J. T. 2010) Marketing for Hospitality and Tourism. 5thed. New Jersey: Pearson prentice hall. Law, A. K. Y. , Hui, Y. V. and Zhao, X. (2004) Modeling repurchase frequency and customer satisfaction for fast food outlets. International Journal of Quality Reliability Management, 21 (5), p. 545-563. Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 20 12]. Lillicrap, D. and Cousins, J. (2010) Food and Beverage Service. 8th ed. London: An Hachette. Mendez, J. L. , Oubina, J. and Rubio, N. (2006) Explanatory factors regarding manufacturer brand: Journal of Product Brand Management, 15 (6), p. 02-411 Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 28 October 2012]. Mitchell and Butler annual report 2011. Ryu, K. , Han, H. and Jang, S. (2010) Relationships among hedonic and utilitarianvalues, satisfaction and behavioral intentions in the fast-casual restaurant industry. International Journal of Contemporary Hospitality Management, 22(3), p. 416-432 Emerald: [Online]. Available at: http://www. emeraldinsight. com [Accessed: 3 November 2012]. www. mbplc. com. www. mcdonalds. co. uk Appendix: 1 – Meal Experience Check List . Physiological and Food quality Description of items |Very |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Variation of foods ( Vegetarians or| | | | | | | |diabetic) | | | | | | | |Presentation of food ( Decoration) | | | | | | | |Colour of foods | | | | | | |Taste of foods | | | | | | | |Texture of foods | | | | | | | |Temperature of foods | | | | | | | |Variation of beverage | | | | | | | |Temperature of beverage | | | | | | | |Selection of condiments e. g. alts,| | | | | | | |sauces, pepper | | | | | | | |Portion of foods | | | | | | | |Portion of beverage | | | | | | | |Consumer specific | | | | | | | |Quality of food serve | | | | | | | |General hygienic conditions | | | | | | | Economical and convenient |Description of items |Very |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Prices of foods | | | | | | | |Price of beverages | | | | | | | |convenient location | | | | | | |Special offering | | | | | | | |Outdoor catering | | | | | | | |Home delivery | | | | | | | |Past service | | | | | | | |Parking facilities | | | | | | | Service and restaurants conditions Description of items |Very |satisfied |unsure |Dissatisfied |Very |Remarks | | |satisfied | | | |Dissatisfied | | |Staff greet pleasantly | | | | | | | |Staff knowing of regular customers | | | | | | | |Staff attention to the customers | | | | | | | |Staff willing to service to | | | | | | | |customers | | | | | | | |Manger attention to customer | | | | | | | |Waiter take order properly | | | | | | | |Staff understand of the products ( | | | | | | | |special offer, prices) to select | | | | | | | |proper food and beverage | | | | | | |Staff friendly and polite | | | | | | | |Service fast and quick | | | | | | | |Staff wearing proper attire | | | | | | | |Decoration of restaurant | | | | | | | | Tidy of restaurants | | | | | | | |Tables are clean | | | | | | | |Tables arrange properly | | | | | | | |Table is enough space to keep foods| | | | | | | |Staff give correct bills and | | | | | | | |changes for customers | | | | | | | |Restaurants open hours | | | | | | | |Staff response when leave the | | | | | | | |restaurants | | | | | | | |External appearance of restaurants | | | | | | | |Interior colour of restaurants | | | | | | | |Temperature conditions in | | | | | | | |restaurants | | | | | | | |Background music | | | | | | | |Live music | | | | | | |Table decoration | | | | | | | |Type of linen | | | | | | | |Appropriate tableware | | | | | | | |Furniture conditions | | | | | | | |Arrange of tables | | | | | | | |Layout of restaurants | | | | | | | |Sign of rest room | | | | | | | |Access of disabilities | | | | | | | |Children play area | | | | | | | |Tidiness of the rest room | | | | | | | Marks Very Satisfied – 5, Satisfied – 4, Unsure- 3, Dissatisfied – 2, Very dissatisfied – 1 Appendix: 2 – SWOT Analysis for O’Neill’s Ealing. |Strengths |Weakness | |Reputed National brand and Mother Company. |In side bar lead to reluctant for family dining especially with | |Specialization of Irish foods. |children. |Performing of Live bands that not in other restaurants near Ealing |No proper parking area. | |area. |Foods price comparatively high. | |Located near the Ealing shopping complex area. |Web site not attractive. | |Bar facilities. | | |Attractive decorations and arrangement. | | |Quality service with experienced staff. | | |Provide decorative foods. | | |High clean and hygienic conditions. | |Eating out increase in UK | | |Quality certification. | | |Opportunities |Threats | |Can provide other specific menus like Chinese and Indian cuisine. |Higher number of competitive restaurants in Ealing. | |Enhance seating facilities. |Less prices foods and drinks introduce by surround restaurants. | |Healthy food e. g. diabetic |Retails group (e. g. TESCO , M S) introduce they are own foods. | |Attraction can be improved. Majority of customers knowing specialization for Irish foods only. | |Better promotion ability. |Higher control from Mother Company leads less reaction for situation| |Emerge of UK econom y from rescission. |and location. | |Showing the nutritional values in foods. |Extreme weather conditions. | |Use of new technology to contact customers. E. g Phone update |Rising of fuel and employee cost. | |Possibility to provide more innovative products. |Majority of customers cut of their eating out during the recession. | | |Increase of number of restaurants direct to price war. | Appendix: 3 – SWOT Analysis for McDonald’s Hanger Lane. |Strengths |Weakness | |Reputed Global Brand. |Seating condition not comfortable. | |24 Hours opening. |Seating capacity very low. | |Drive through Process. |Lighting arrangement not attractive. | |No competitive restaurants nearby. |Less decorative of foods. | |Close to busy Ealing road. |Due to quick service oriented less concern of inside customers. | |Large parking area. |Holidays less vehicles use of Ealing road. | |Wi-Fi facilities. | | |Trained staff. | |Clean and tidy environment. | | |Baby changing facilities. | | |Attractive website. | | |Phone updates facilities. | | |Quality certification. | | |Opportunities |Threats | |Can increase seating capacity. Possibility of come new restaurants nearby areas. | |Concern of healthy foods. E. g Diabetic |Concern of Healthy foods. | |Introduce specific foods e. g vegetarian, Mexican. |Marketing mainly decide by Head office. | |Attraction can be improved. |Ret ails group (e. g. TESCO, M S) start to introduce they are own | |Better promotion ability due to location. |cafe and foods. | |Emerge of UK economy from rescission. |Higher traffic in Hanger Lane during the busy hours, reluctant to | |Introduce of innovative products. |turn for McDonald’s. | | |Extreme weather conditions. | | | | | | Appendix: 4 – O’ Neill’s Menu. [pic] [pic] Source: O’ Neill’s restaurants menu Appendix: 5 – Photo of Decorated O’Neill’s Foods. [pic] Source: Food decoration photo taken from O’Neill’s website. Appendix: 6 – Location of McDonald’s Hanger. [pic] [pic] Source: McDonald’s Hanger lane photos taken by writer Appendix: 7 – Web page – O’ Neill’s Ealing. [pic] Source: O’Neill’s web page Appendix : 8 – McDonald’s web site with nutritional value and allergic information. [pic] Source: McDonald’s we b page How to cite Comparison of Two Restaurants, Essay examples

The Idea of Colonizing Mars Sample Essay Example For Students

The Idea of Colonizing Mars Sample Essay The article was written by Robert Kunzig. a scientific journalist and a regular subscriber in National Geographic magazine. The article was besides published in National Geographic magazine in the twelvemonth 2010. Obviously. this article is concentrating on how to do Mars liveable for worlds. Kunzig besides wants his readers to cognize how will NASA transform Mars into a planet like Earth. by utilizing a timeline. He really hold on his subject. he believes that Mars can besides be like Earth. a habitable and safe planet. Adding nursery gases to the ambiance will really do the planet warm. and here on our planet. we know how to make it. We will write a custom essay on The Idea of Colonizing Mars Sample specifically for you for only $16.38 $13.9/page Order now Kunzig besides asked for others’ sentiment viz. . Chris McKay. a planetal scientist in NASA. James Graham. a phytologist in University of Wisconsin. and Robert Zubrin. an partisan and president of the Mars Society. McKay said. â€Å"You don’t physique Mars. you merely warm it up and throw some seeds. † . and it’s true. We merely necessitate to make a small transmutation. particularly on the ambiance and after that we can works trees that can go on the production of O. But this would take 1000000s of old ages and tonss of money. for now. all we have to make is to believe of ways on how to take attention of our Mother Earth and go on the research for terraforming Mars. The possibility of us. worlds. life in Mars is genuinely beyond imaginativeness but now. it turns into world. This article truly helped us cognize what are the actions that the authorities is making related to this subject. Actually. this isn’t the subject I chose. but as I turned the page of the book where I got this. I was truly amazed. One thing that truly attracted me. was the rubric. it’s catchy and truly consecutive frontward. It made me seek further and recognize that we’re truly capable of life in a dead planet. I think the lone thing that was obscure is about the foreigners or â€Å"Martians† life in Mars. Make Martians or foreigners truly exist in dead planets like Mars? Aren’t they traveling to be affected by the terraforming? Are we traveling to populate with those Martians in the hereafter? Those were the inquiries that run through my head while I was reading the article. I think farther research is truly necessary to be updated of this subject. All in all. the piece was converting and interesting. the rubric. the subject and even the supporting inside informations. like the timeline and the images. The writer delivered his piece clearly. he besides gathered other’s sentiments and it truly helped to better his article. Besides. the piece isn’t excessively long so it didn’t gave me a feeling of ennui or something like that.